Title :
Communicating with the global marketplace
Author :
Flanagan, Mary ; Wilson, Laverne
Author_Institution :
WriteSolutions Inc., Conyers, GA, USA
Abstract :
In the global market of the 21st Century, an English-language product will not be able to sell on its own merit. Potential buyers will expect it to be available in their own language. Although the reasons for developing a global product are as varied as the companies that produce them, communicating with individuals from different cultures is not as easy as it seems. Translation strategies will have a major impact on ultimate production costs. Technical communicators need to develop new skills to meet the expectations of these potential customers and the needs of the ever-changing business environment
Keywords :
costing; international trade; language translation; languages; product development; technical presentation; technological forecasting; 21st Century; English-language products; buyer´s language; changing business environment; communication; cultures; global marketplace; potential customers; production costs; technical communicators; translation strategies; Business communication; Clothing; Companies; Cross-cultural communication; Globalization; Production; Protocols;
Conference_Titel :
Professional Communication Conference, 1999. IPCC 99. Communication Jazz: Improvising the New International Communication Culture. Proceedings. 1999 IEEE International
Conference_Location :
New Orleans, LA
Print_ISBN :
0-7803-5709-4
DOI :
10.1109/IPCC.1999.799101
