Technical innovations in communication: how to relate technology to business by a culturally reliable human interface

Author

Ulijn, Jan ; Campbell, Charles P.

Author_Institution

Dept. of Organ. & Manage. Sci., Eindhoven Univ. of Technol., Netherlands

fYear

1999

fDate

1999

Firstpage

109

Lastpage

120

Abstract

The technology that makes the world into the global village envisioned by Marshall McLuhan move than 30 years ago now seems to be in place, thanks to the Internet and the World Wide Web. Technical innovations in communication technology have been quickly exploited by businesses to expand their reach into new markets. However, not much is yet known about the way this technology is inducing changes in long-standing cultural patterns that prescribe the preferred methods of negotiating business deals. In this paper, we survey the state of our unknowing under several headings, hoping to instigate discussion on how technology works as a human interface in different parts of the world

Keywords

business communication; business data processing; professional communication; social aspects of automation; telecommunication; user interfaces; Internet; World Wide Web; business; business deal negotiation; communication technology; cultural changes; culturally reliable human interface; global village; long-standing cultural patterns; new markets; survey; technical innovations; Business communication; Communications technology; Cultural differences; Electronic commerce; Global communication; Humans; Internet; Social implications of technology; Technological innovation; Technology management;

fLanguage

English

Publisher

ieee

Conference_Titel

Professional Communication Conference, 1999. IPCC 99. Communication Jazz: Improvising the New International Communication Culture. Proceedings. 1999 IEEE International

Conference_Location

New Orleans, LA

Print_ISBN

0-7803-5709-4

Type

conf

DOI

10.1109/IPCC.1999.799108

Filename

799108