Title :
E-commerce privacy and trust: Overview and foundation
Author_Institution :
Temple Univ., Temple, TX
Abstract :
The proliferation of the Internet has given rise to electronic commerce or e-commerce. Each year consumer privacy becomes more of an issue. There are a number of actions that online merchants can take to give a sense of security to their customers in addition to actions that consumers can take to ensure their own privacy. This review is an overview of the issues found in the e-commerce literature and is provided as a foundation for future research regarding the issues of privacy and trust in e-commerce.
Keywords :
Internet; consumer protection; data privacy; electronic commerce; Internet; consumer privacy; e-commerce literature; e-commerce privacy; electronic commerce; online merchants; Electronic commerce; Internet; Legislation; Privacy; Security;
Conference_Titel :
Applications of Digital Information and Web Technologies, 2008. ICADIWT 2008. First International Conference on the
Conference_Location :
Ostrava
Print_ISBN :
978-1-4244-2623-2
Electronic_ISBN :
978-1-4244-2624-9
DOI :
10.1109/ICADIWT.2008.4664316
