Notice of RetractionThe study on customer segmentation of customer relationship management in e-business

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

This paper mainly adopts the methods of literature, qualitative and case study to analyse the importance of customer segmentation of CRM in e-business, points out the customer segmentation is a complicated process, a series of link combination which includes customers date acquisition and analysis, customers sorting and retention. It is concluded that the foundation of customer segmentation is to use Data mining and Cookie to collect and analyse customer data; Process is to sort customers by the index of customer value, loyalty and so on. All of those is arm to provide the customized service using different customer retention strategy according to the types of customers; The result is to achieve resource utilization optimization and enterprise profit maximization.