DocumentCode
3259462
Title
Notice of Retraction
Designing demand chain of milk products in China for European dairies and milk farms
Author
Haitao Wen ; Jian Tong ; Schramm, H.-J.
Author_Institution
Coll. of Quartermaster & Technol., Jilin Univ., Changchun, China
fYear
2011
fDate
8-10 Aug. 2011
Firstpage
599
Lastpage
602
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This contribution illustrates an investigation of milk and milk products demand management and explores the influence of different consumer preferences, consumer behaviour on the buying decision of milk products, aiming to design a demand chain for European dairies in China. Consumption data were obtained by desk-based research from some investigation organizations and researchers. The proposed Quality Function Development (QFD) method provides a communication tool so designers can find a way between the Chinese milk market and European milk production to help European dairy to build a system for entering and developing the dairy market in China. Results show that obvious advantages of European dairy lie in good quality, high-tech packaging and mature production skill. Among all links in the demand chain, brand development and the marketing model are the most important determinants for success.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This contribution illustrates an investigation of milk and milk products demand management and explores the influence of different consumer preferences, consumer behaviour on the buying decision of milk products, aiming to design a demand chain for European dairies in China. Consumption data were obtained by desk-based research from some investigation organizations and researchers. The proposed Quality Function Development (QFD) method provides a communication tool so designers can find a way between the Chinese milk market and European milk production to help European dairy to build a system for entering and developing the dairy market in China. Results show that obvious advantages of European dairy lie in good quality, high-tech packaging and mature production skill. Among all links in the demand chain, brand development and the marketing model are the most important determinants for success.
Keywords
consumer behaviour; dairy products; marketing; packaging; quality function deployment; supply and demand; Chinese milk market; European dairies; European milk production; buying decision; consumer behaviour; consumer preferences; high-tech packaging; milk farms; milk product demand chain management; quality function development method; Dairy products; Educational institutions; Europe; Quality function deployment; China; Europe; QFD; dairy; demand chain;
fLanguage
English
Publisher
ieee
Conference_Titel
Emergency Management and Management Sciences (ICEMMS), 2011 2nd IEEE International Conference on
Conference_Location
Beijing
Print_ISBN
978-1-4244-9665-5
Type
conf
DOI
10.1109/ICEMMS.2011.6015752
Filename
6015752
Link To Document