DocumentCode
3260243
Title
Notice of Retraction
Analysis into marketing strategy of Hennes&Mauritz in China
Author
Sun Guozhi
Author_Institution
Sch. of Public Manage., Hohai Univ., Nanjing, China
fYear
2011
fDate
8-10 Aug. 2011
Firstpage
752
Lastpage
755
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
As a global fashion retail chain giant, Hennes&Mauritz began its marketing operation in China in 2007. Hennes&Mauritz has acquired pretty well marketing effect and shown its brilliant characteristics in China. The brand and products of Hennes&Mauritz have been highly concerned and recognized by China´s consumers. This paper aims at analyzing the marketing situation of Hennes&Mauritz in China, and exploring its marketing strategy in China.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
As a global fashion retail chain giant, Hennes&Mauritz began its marketing operation in China in 2007. Hennes&Mauritz has acquired pretty well marketing effect and shown its brilliant characteristics in China. The brand and products of Hennes&Mauritz have been highly concerned and recognized by China´s consumers. This paper aims at analyzing the marketing situation of Hennes&Mauritz in China, and exploring its marketing strategy in China.
Keywords
marketing; strategic planning; China; Hennes&Mauritz marketing strategy; Cities and towns; Clothing; Companies; Europe; Production; Roads; Hennes&Mauritz; analysis; consumption; marketing situation; marketing strategy;
fLanguage
English
Publisher
ieee
Conference_Titel
Emergency Management and Management Sciences (ICEMMS), 2011 2nd IEEE International Conference on
Conference_Location
Beijing
Print_ISBN
978-1-4244-9665-5
Type
conf
DOI
10.1109/ICEMMS.2011.6015791
Filename
6015791
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