Title :
A Study on CRM Technology Implementation and Application Practices
Author :
Liu, ChunNian ; Zhu, XiaoWen
Author_Institution :
Dept. of Inf. Manage., Nanchang Univ., Nanchang, China
Abstract :
CRM is a multi-disciplinary concept. Its successful implementation involves many aspects. This paper highlights the implementation from the technology level and contributes to some successful factors in CRM application. At last, it gives some guidance for future study on CRM.
Keywords :
customer relationship management; CRM technology; application practices; customer relationship management; successful factors; technology level; Computational intelligence; Conference management; Customer relationship management; Customer satisfaction; Electronic mail; Enterprise resource planning; Information management; Marketing management; Resource management; Technology management; CRM; application; technology implementation;
Conference_Titel :
Computational Intelligence and Natural Computing, 2009. CINC '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-0-7695-3645-3
DOI :
10.1109/CINC.2009.120
