Developing EL-RFM model for quantification learner´s learning behavior in distance learning

Recently, Internet has become an import learning environment to assist students´ learning, overcoming the limitations of time and space. In addition, the Internet is an import on-the-job trainings space to an enterprise, increasing enterprise´s competitiveness in rapidly changing environment. In Internet learning environment, learning and teaching is separated, the most of learning process is managed by learner himself. The learner´s learning motive force is an important factor to gain the well learning effectiveness. Therefore, the instructor want to know the learner´s learning process, and has a measuring model to measure the learner´s learning motive force. In this study, the EL-RFM model (for E-Learning RFM) is proposed to measure learner´s learning motive force. The model is an approximate RFM model, but the meanings of R, F, and M are redefined, namely EL-R, EL-F, EL-M. The EL-RFM model´s aim is to measure students´ learning motive forces, and then the instructor can realize and analysis students´ behaviors. Furthermore, the instructor could develop better assistant learning strategies to attract students´ interest in learning process.