Title :
Research on recommender technology in E-commerce recommendation system
Author_Institution :
Zhejiang Bus. Technol. Inst., Ningbo, China
Abstract :
E-commerce companies compete with each other nowadays, and one solution to winning the competition is to get knowledge about customers´ consuming preferences so as to establish better adequate personalized services to satisfy the customers. On this surrounding, to make E-commerce system actively recommend products to users according to their interests, the E-commerce recommendation system is arrived and gradually develops which supported by the agent technologies derived from Artificial Intelligence. In the paper, concepts and functions of E-commerce recommender systems are briefly introduced. The algorithms using in recommendation systems are comparing with each other, and several main filtering algorithms are described. Advantages and disadvantages of these above mentioned technical recommendations were provided. At last, point out several open research problems and directions in the E-commerce recommendation methods.
Keywords :
artificial intelligence; electronic commerce; agent technologies; artificial intelligence; e-commerce recommendation system; main filtering algorithms; personalized services; recommender technology; Artificial intelligence; Business; Companies; Computer science education; Decision support systems; Educational technology; Environmental economics; Filtering algorithms; Marketing and sales; Recommender systems; electronic commerce; recommendation system; recommender technology;
Conference_Titel :
Education Technology and Computer (ICETC), 2010 2nd International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4244-6367-1
DOI :
10.1109/ICETC.2010.5529654