How to build multimedia and multichannel corporate brochures

This paper is about an innovative approach for building, at low cost and in quick time, effective multimedia brochures that can be delivered through multiple channels: as web applications, as downloadable applications (for example, for iPod or smart-phone), as off-line applications (for example, CD-ROM, USB), as information-points, as standard (interactive) telephone applications, and so forth. An approach, a methodology, and a toolkit (1001stories) allow all of the above, as demonstrated by several case studies, some of which are presented in this paper.