• DocumentCode
    3270527
  • Title

    Focus group workshop

  • Author

    Conklin, James ; Hayhoe, George

  • Author_Institution
    Concordia Univ., Montreal, QC, Canada
  • fYear
    2010
  • fDate
    7-9 July 2010
  • Firstpage
    273
  • Lastpage
    274
  • Abstract
    This highly interactive workshop reviews the theory and practice of focus group methods, and shows how technical communicators can use focus groups to understand the issues and needs of audiences, users, and customers. The workshop covers focus group theory, design considerations, capturing and analyzing data, and validating data through member checking.
  • Keywords
    Companies; Conferences; Context; Encoding; Interviews; Planning; qualitative research; qualitative research methods;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Professional Communication Conference (IPCC), 2010 IEEE International
  • Conference_Location
    Enschede, Netherlands
  • Print_ISBN
    978-1-4244-8145-3
  • Type

    conf

  • DOI
    10.1109/IPCC.2010.5530023
  • Filename
    5530023
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3270527