The use of VRML in assessing colour in soft drink packaging design

Author

Tan, Manling ; Zeng, Xin

Author_Institution

Sch. of Art & Design, Wolverhampton Univ., UK

fYear

2004

fDate

14-16 July 2004

Firstpage

235

Lastpage

238

Abstract

There is now a growing awareness of the application of Virtual Reality Modeling Language (VRML) technology in the domain of information visualization and computational simulation. As VR has matured, it is evident that this development of interactive technologies has impacted significantly on multidisciplinary areas such as science, education, art and entertainment. We present an experimental project to assist designers in the assessment of the colour of packaging design by using VRML technology. We include demonstrations of both the possibilities and limitations of such an approach in the design process.

Keywords

beverage industry; beverages; colour; packaging; product design; production engineering computing; virtual reality languages; VRML; Virtual Reality Modeling Language; colour assessment; computational simulation; information visualization; packaging design colour; soft drink packaging design; Art; Computational modeling; Computer simulation; Education; Educational technology; Packaging; Process design; Shape; Virtual reality; Visualization;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Visualisation, 2004. IV 2004. Proceedings. Eighth International Conference on

ISSN

1093-9547

Print_ISBN

0-7695-2177-0

Type

conf

DOI

10.1109/IV.2004.1320150

Filename

1320150