Application study on bank´s CRM based on data mining technology

Along with the development of the knowledge economy, the importance of the CRM(customer relationship management)has been learned by more and more banks. It has been the urgent need for the bank to find potential new customers and keep good relationships with old customers with the help of the advanced information technology. With the rapid development of the data mining technology, its usage in the bank´s CRM will be more in-depth. Various data mining technologies can be comprehensively used not only to find valuable knowledge and laws in the sea of information in the bank´s CRM, but also to explore the potential high-value customer relationships and forecast the behavior of the customers. This paper lists the analysis method of the data mining, expounds the composition of the bank´s CRM, and analyzes the kind of the bank´s customer through the ID3 algorithm. This will attain the intellectual need in the CRM interactive process, help the bank understand the behavior of the customers to a fuller extent, and improve the core competitiveness of the bank.