Title :
Oligopolistic competition evolutionary model of service firms: A case study from China mobile and China Unicorn
Author :
Honglian, Guo ; Yunxian, Hou
Author_Institution :
Bus. Sch., Beijing Wuzi Univ., Beijing, China
Abstract :
In order to find the dynamic evolution process and its affecting factors, this paper set up a oligopolistic competition evolution hotelling model. We find that the market share of each firm is not only decided by its own price, process quality and service result, but also by its competitor´s price, process quality, service result and the consumer´s satisfactory degree. We also tested the model´s validity through an example of China Mobile and China Unicom. In the end we draw some conclusion and give some advice to the service firm.
Keywords :
customer satisfaction; customer services; evolutionary computation; marketing; telecommunication industry; China Mobile; China Unicorn; competitor price; consumer satisfactory degre; dynamic evolution process; evolution hotelling model; market share; oligopolistic competition evolutionary model; process quality; service firm; Business; Communication industry; Educational institutions; Environmental economics; Fuel economy; Manufacturing industries; Mobile communication; Supply chain management; Supply chains; Technology management; China Mobile; China Unicom; competition evolutionary model; customer satisfactory; service firm;
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2010 7th International Conference on
Conference_Location :
Tokyo
Print_ISBN :
978-1-4244-6485-2
DOI :
10.1109/ICSSSM.2010.5530127