Title :
The Effects of Role Assignment on the Quality of Creative Outputs
Author_Institution :
Univ. Coll. London, London, UK
Abstract :
The impact of externally imposed group structures on creativity is a conjecture that the existing body of research on creativity has left largely understudied. The purpose of this working paper is to examine the direct and combined effects of group structure and evaluative pressure on group creativity. Data collected from 32 teams working on an idea generation task (i.e., a five-panel comic strip) is analyzed to test hypotheses about the benefits of functional structures versus non-structured groups on the quality of the creative outcome. Inferences are discussed, as well as possible limitations and directions for future research.
Keywords :
behavioural sciences computing; inference mechanisms; creative outputs; functional structures; group creativity; imposed group structures; inferences; nonstructured groups; role assignment; Atmospheric measurements; Delay; Educational institutions; Organizations; Particle measurements; Strips; creativity; evaluative pressure; group structure; role assignment;
Conference_Titel :
System Science (HICSS), 2012 45th Hawaii International Conference on
Conference_Location :
Maui, HI
Print_ISBN :
978-1-4577-1925-7
Electronic_ISBN :
1530-1605
DOI :
10.1109/HICSS.2012.562
