Designing Noticeable Bricklets by Tracking Users´ Eye Movements

To be successful, websites must not only contain useful information, but provide that information in a quickly and easily accessible manner. One method of delivering this experience is to design websites that effectively guide users´ attention to key information on the page. Grounded in the model of visual hierarchy, this study examines several attributes that can affect users´ attention to key information. Using an eye tracking device, users´ eye movements were recorded while completing tasks on web pages. The results provide partial support for the model of visual hierarchy and indicate that tracking users´ eye movement is an effective method for informing design.