• DocumentCode
    3289260
  • Title

    Can Marketing Go Agile?

  • Author

    DeFauw, Randall

  • Author_Institution
    Tech. Marketing Dept., Perforce Software, Inc., Alameda, CA, USA
  • fYear
    2012
  • fDate
    13-17 Aug. 2012
  • Firstpage
    136
  • Lastpage
    140
  • Abstract
    Describes the first 18 months of a marketing department´s experiences with Agile methods. The first two rounds of successes and failures have led to a series of adjustments, the most important of which is cross-department coordination.
  • Keywords
    marketing data processing; software prototyping; Agile method; cross-department coordination; marketing; marketing department; Companies; Estimation; Marketing and sales; Roads; Schedules; Software; agile; marketing; scrum;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Agile Conference (AGILE), 2012
  • Conference_Location
    Dallas, TX
  • Print_ISBN
    978-1-4673-2622-3
  • Type

    conf

  • DOI
    10.1109/Agile.2012.15
  • Filename
    6298104
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3289260