The Missing Link: Intention to Produce Online Content Accessible to People with Disabilities by Non-professionals

The aim of this paper is to provide a theoretical framework to analyze obstacles, challenges, and incentives which lead non-professional developers to design websites and produce information that are accessible to people with disabilities, and to describe the development of a reliable and validated instrument designed to test it. Results show that intrinsic motivation, self-efficacy, influence of one´s close community and the perception that others are responsible to design such websites influence one´s behavior in creating accessible content for people with disabilities.