Title :
Intelligent Business Prediction in Context-awareness Services Based on Hidden Markov Model (HMM)
Author :
Xia, Chen ; Tingjie, Lu
Author_Institution :
Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China
Abstract :
Context-awareness services are important applications of mobile commerce, and how to predict demands of mobile customers so as to provide business information they need is a key point. This paper proposed a predicting model based on the hidden Markov model (HMM), which mines the latent information requirement concepts that the customer visiting path contains and to make business information predicting decisions. Simulation experimental results show that the scheme is effective.
Keywords :
customer services; electronic commerce; hidden Markov models; mobile computing; business information; context-awareness services; hidden Markov model; intelligent business prediction; mobile commerce; mobile customers; Business; Context modeling; Context-aware services; Data mining; Economic forecasting; Hidden Markov models; Prediction algorithms; Predictive models; Probability; Statistical analysis; Context-awareness Services; business prediction; data-mining; hidden Markov model (HMM); information requirement concept;
Conference_Titel :
Web Mining and Web-based Application, 2009. WMWA '09. Second Pacific-Asia Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-0-7695-3646-0
DOI :
10.1109/WMWA.2009.50
