B2B E-Commerce Adoption by the Grocery Industry in Developing Countries: Indonesia versus Bahrain

Developing countries have lagged behind developed countries in the adoption of B2B e-Commerce (EC). There have been limited in-depth studies to explore the adoption experience of developing countries. This study compares the experience of the grocery industry in adopting B2B e-Commerce (EC) in Indonesia and Bahrain as examples of developing countries. It shows that the differences in the social, economic, political and technological conditions of developing countries do not necessarily create barriers to the adoption. Each industry in a specific country may have a unique position that requires a thorough assessment of the relevance of B2B EC and the appropriate strategies for adoption. This study offers contribution to both theory and practice through detailed investigation of the adoption experience of the grocery industry in both countries.