DocumentCode
3292111
Title
Practice of Advertising Specialties´ Education via Problem-Based M-Learning
Author
Hui, Zhou
Author_Institution
Res. Inst. of Journalism & Commun., Wuhan Univ. of Sci. & Eng., Wuhan, China
fYear
2009
fDate
6-7 June 2009
Firstpage
233
Lastpage
236
Abstract
Practice of advertising specialtiespsila education via problem-based m-learning are discussed in this brief paper. As we known, m-learning is more and more popular nowadays. One can use such a exciting art of using mobile technologies to enhance individual learning experience. mobile phones, PDAs, pocket PCs and the wireless Internet equipment can be blended to engage and motivate learners, any time, anywhere, and always. Our paper deals with current trends in mobile technologies´ employment within advertising specialties education learning process, which is called m-Learning by researchers, in modern universities in China. Being an active evolving learning form, problem-based m-Learning scheme is coming into common use not only in companies and enterprises, but also in our universities in China. This paper introduced a new problem-based m-learning mode, which is also named by dasiaTang Sancaipsila mode by researcher in the advertising specialtiespsila education practice in these years in our university. This style can be easily extended to other similar courses.
Keywords
Internet; computer aided instruction; PDA; advertising specialties education; mobile learning; mobile phones; mobile technologies; pocket PC; problem-based m-learning; wireless Internet equipment; Advertising; Art; Educational institutions; Educational technology; Employment; Internet; Mobile handsets; Paper technology; Personal communication networks; Personal digital assistants; "Tang Sancai\´ Mode; advertising specialties; problem-based m-learning; university education; web-based learning;
fLanguage
English
Publisher
ieee
Conference_Titel
Web Mining and Web-based Application, 2009. WMWA '09. Second Pacific-Asia Conference on
Conference_Location
Wuhan
Print_ISBN
978-0-7695-3646-0
Type
conf
DOI
10.1109/WMWA.2009.30
Filename
5232509
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