Decision Enhancement Services for Small and Medium Enterprise Start-Ups in Uganda

While start-up firms create a substantial economic impact on most economies, the failure rate of start-up firms seems to remain high due to inadequate agile decision services. Deciding to start-up mining Small and Medium Enterprises (SME) is a challenging task in Uganda. Research on SME start-up support is limitedly available. Technology is envisaged to facilitate enterprise start-ups. However, there is still acknowledged deficiency in Uganda due to discrete approaches of technology, stakeholders and processes. There is lack of a generalized and systematic means to SME start-up that emphasizes communication and prioritization. Hence, this design science research aims to enhance SME start-up processes with a decision enhancement studio which consists of services for participants in an interactive environment that analyzes decision alternatives. Results from this study suggest that the start-up decision processes can be improved using technology in rural areas.