Mobile Commerce Acceptance Model: An Integrated Theory Model

Based on TAM and TTF theory, we construct an adoption model to analyze factors that influence users adoption m-commerce. The theoretical model indicates that perceived fit have positive effect on perceived usefulness and perceived security, perceived value was positively related to intention to adopt m-commerce; moreover, perceived value mediates the effect of perceived usefulness and perceived security on users´ intention to use m-commerce. Implications for theory and practice as well as limitations and future directions are also discussed.