DocumentCode :
3298169
Title :
Mobile Commerce Acceptance Model: An Integrated Theory Model
Author :
He, Tan ; Wang, Yaowu
Author_Institution :
Sch. of Manage., Harbin Inst. of Technol., Harbin, China
fYear :
2012
fDate :
July 31 2012-Aug. 2 2012
Firstpage :
528
Lastpage :
531
Abstract :
Based on TAM and TTF theory, we construct an adoption model to analyze factors that influence users adoption m-commerce. The theoretical model indicates that perceived fit have positive effect on perceived usefulness and perceived security, perceived value was positively related to intention to adopt m-commerce; moreover, perceived value mediates the effect of perceived usefulness and perceived security on users´ intention to use m-commerce. Implications for theory and practice as well as limitations and future directions are also discussed.
Keywords :
mobile commerce; social aspects of automation; technology transfer; TAM theory; TTF theory; adoption model; integrated theory model; m-commerce; mobile commerce acceptance model; perceived security; perceived usefulness; perceived value; user intention; Analytical models; Business; Information technology; Internet; Mobile communication; Security; intention to use; m-commerce; perceived security; perceived value; task-technology fit;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Digital Manufacturing and Automation (ICDMA), 2012 Third International Conference on
Conference_Location :
GuiLin
Print_ISBN :
978-1-4673-2217-1
Type :
conf
DOI :
10.1109/ICDMA.2012.243
Filename :
6298572
Link To Document :
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