Study on Scope of Customization Customers´ Perspective Based

The flexibility of manufacturing system in mass customization (MC) requires high initial investments, as well as the technologies of information collection and data processing does. To some extent, the bigger scope of customization induces the higher customization cost. We build a game theory model to test the below variables: customerspsila heterogeneous preference, scope of customization, customization cost and custom product price. We highlight the relationships that customization cost is determined by the scope of customization. Then we find customization strategy in a firm will generate some interesting changes. Lastly some novel viewpoints about customization strategy are also provided.