A study on the marketability of environmentally friendly refrigerators in China and Japan - 1. Analysis of the present market

Author

Tsai, Pi-Ju ; Nagasawa, Shinya ; Hirofumi, Waki ; Haeru, Sasaki ; Masayoshi, Masumoto

Author_Institution

Coll. of Bus. Adm., I-Shou Univ., Japan

fYear

2003

fDate

8-11 Dec. 2003

Firstpage

210

Lastpage

213

Abstract

This study analyzes the marketability of refrigerators which are a promising environmental product. We use "Interview Survey," "Questionnaire Survey" and "Positioning Analysis" of "The Seven Tools for New Product Planning" to analyze the present market of refrigerators in China and Japan. Then we compare the characteristics of markets in China and Japan. Our results show that Chinese and Japanese refrigerator markets are obviously different, but both of them are not able to accept the environmentally friendly refrigerators yet. Therefore, how to improve the environmentally friendly refrigerators to conform to the consumers\´ preferences becomes an important topic.

Keywords

electrical products industry; environmental factors; international trade; market research; refrigerators; Chinese refrigerator markets; Japanese refrigerator markets; environmental product; environmentally friendly refrigerators; interview survey; marketability; positioning analysis; product planning; questionnaire survey; Environmental factors; International trade;

fLanguage

English

Publisher

ieee

Conference_Titel

Environmentally Conscious Design and Inverse Manufacturing, 2003. EcoDesign '03. 2003 3rd International Symposium on

Conference_Location

Tokyo, Japan

Print_ISBN

0-7803-8590-x

Type

conf

DOI

10.1109/ECODIM.2003.1322663

Filename

1322663