Title :
Balance in our technology enterprises: a new perspective
Author_Institution :
Dept. of Eng. Manage., George Washington Univ., Washington, DC, USA
Abstract :
This paper explores the matter of balance in our technology enterprises. Balance is defined and viewed from the perspective of three classes of activities in all such enterprises, namely (1) development of products and services, (2) marketing of the products and services, and (3) the overall management of the enterprise. It is conjectured that in order for a technology enterprise to be excellent over the long haul, it is necessary for the above three features to be in balance. A method for measuring the degree of balance in an enterprise is identified. Data collected in a study of a selected high technology services company are examined in the above context. The matter of balance in terms of presentations in various parts of the literature is also explored. A summary and directions for further research are provided
Keywords :
management; marketing; product development; enterprise management; high technology services company; products development; products marketing; services development; services marketing; technology enterprises balance; Aging; Companies; Context-aware services; Financial management; Management training; Marketing and sales; Marketing management; Personnel; Research and development management;
Conference_Titel :
Engineering and Technology Management, 1998. Pioneering New Technologies: Management Issues and Challenges in the Third Millennium. IEMC '98 Proceedings. International Conference on
Conference_Location :
San Juan, PR
Print_ISBN :
0-7803-5082-0
DOI :
10.1109/IEMC.1998.727768
