Technological incrementalism vs. escalating consumer expectations: a history lesson?

This paper discusses prototype pre-design marketing research conducted as part of a technology transfer and commercialization project, the multimedia access prototype (MAP) project. The MAP project was conducted by a virtual company of seven organizations in collaboration with a federal agency and the R&D group of a telecommunications organization. Its purpose was to create a user-friendly, multimedia-based prototype system to provide timely and accurate information from government geographic information databases to government decision makers and the general public in an easy-to-use interactive visual format. Prototype pre-design marketing research was conducted in meetings with single individuals, small groups and focus groups