The effects of information utilization in new product design

This study examines the effects of the utilization of information in new product design. In order to discover the effects of the information, experiments were done by researchers who are actually involved in the design process. The information provided for new product design can be divided into two categories. One is relative information, which can be used in a comparisons such as patents. The other is absolute information that must be fulfilled in the such as customers´ requirements. It was found that the group with the relative information regarding patents, they extended their suggested ideas and created a superior new product with application, appearance and productivity. The group with absolute information pertaining to health repeatedly recognized the provided information in the design of the new product. It is found that relative and absolute information have influenced on the suggested idea and the final fixed product in the new product design