Title :
Notice of Retraction
The Study on the Influence and Prospect of Brand Trust
Author :
Wang Bao-li ; Guo Li-hong ; Tian Hongyuan
Author_Institution :
Sch. of Bus. Adm., Xi´an Univ. of Technol., Xi´an, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Brand trust refers to consumer´s faith or confidence in order to avoid risks of a particular brand in the face of risk. In this paper, the connotation of brand trust was reviewed and analysis the impact of antecedent factors. At last, the paper proposes future research trends and analysis that the future research should be focused on dimensions of brand trust and analysis the impact of brand trust from other points.
Keywords :
customer satisfaction; brand trust influence; brand trust prospect; consumer confidence; consumer faith; Companies; Economics; Educational institutions; Face; Marketing and sales; Psychology;
Conference_Titel :
Computer and Management (CAMAN), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-9282-4
DOI :
10.1109/CAMAN.2011.5778857
