Analysis on the Competitiveness of Search Engine Enterprises Based on the Financial Perspective: A Case Study of Baidu and Google

Author

Mu, Ting ; Wang, Mingming

Author_Institution

Sch. of Inf., Renmin Univ. of China, Beijing, China

fYear

2011

fDate

19-21 May 2011

Firstpage

1

Lastpage

4

Abstract

Search engine has become an important daily network application tool to search information. As well-known search engine enterprises, the competitiveness of Baidu and Google is reflected in the financial statements. This paper analyzes competitiveness of Baidu and Google by financial analysis method from five aspects, including liquidity, solvency, operation efficiency, profitability and technological innovation capability. The financial analysis framework constructed in this paper provides a new perspective of the competitiveness analysis on search engine enterprises.

Keywords

competitive intelligence; finance; profitability; search engines; Baidu; Google; financial analysis method; financial statements; liquidity; network application tool; operation efficiency; profitability; search engine enterprises competitiveness; solvency; technological innovation capability; Google; Industries; Marketing and sales; Personnel; Profitability; Search engines; Technological innovation;

fLanguage

English

Publisher

ieee

Conference_Titel

Computer and Management (CAMAN), 2011 International Conference on

Conference_Location

Wuhan

Print_ISBN

978-1-4244-9282-4

Type

conf

DOI

10.1109/CAMAN.2011.5778863

Filename

5778863