An approach to developing a Web site for SME

Author

Patel, Krishma ; Juric, Radmila

Author_Institution

South Bank Univ. Bus. Sch., London, UK

fYear

2001

fDate

19-22 June 2001

Firstpage

187

Abstract

Web site design and implementation is very often seen within companies and businesses as a ´technical task´ whose realisation can improve their business operations dramatically and swiftly. At the same time, they do not consider any additional investment or research prior to the design and implementation of their Web site. Using a case study of a small to medium sized enterprise (SME) and its local operativity at Gatwick Airport (Crawley) in West Sussex, UK, we describe our approach to developing a Web site based on extensive surveys, which helped us to reveal the feasibility, purpose and operability of the company´s Web site design. The company is called Aviation Aircraft Services (AAS), and is a SME that relies on major contracts from British Airways for cutlery, blanket and linen packaging.

Keywords

electronic commerce; information resources; packaging; service industries; systems analysis; Aviation Aircraft Services; British Airways; Gatwick Airport; SME; Web site design; Web site development; blanket packaging; business operations; case study; cutlery packaging; linen packaging; local operativity; major contracts; small to medium sized enterprise; technical task; Aerospace industry; Aircraft; Companies; Contracts; Electronic mail; Internet; Investments; Packaging; Web design; Web page design;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Technology Interfaces, 2001. ITI 2001. Proceedings of the 23rd International Conference on

ISSN

1330-1012

Print_ISBN

953-96769-3-2

Type

conf

DOI

10.1109/ITI.2001.938017

Filename

938017