DocumentCode
3307299
Title
Social Network Based Marketing in Mobile Phone Users´ Community
Author
Liu, Yang ; Wan, He ; Yang, Xuecheng
Author_Institution
Econ. & Manage. Sch., Beijing Univ. of Technol., Beijing, China
fYear
2010
fDate
24-25 April 2010
Firstpage
669
Lastpage
672
Abstract
The fast development of mobile communication network connects everyone and its network features make social network marketing suitable for mobile users’ community. Based on previous study of influencers and diffusion theory with related models, we can find proper methods to make strategies to apply social network marketing into mobile services application. The key in this process is to find the right influencers, launch effective advertising and control negative effect.
Keywords
Broadcasting; Machine vision; Man machine systems; Marketing management; Mobile communication; Mobile handsets; Mouth; Power generation economics; Social network services; Technology management; Marketing Implications; Mobile Phone User; Social Network; Virtual Community;
fLanguage
English
Publisher
ieee
Conference_Titel
Machine Vision and Human-Machine Interface (MVHI), 2010 International Conference on
Conference_Location
Kaifeng, China
Print_ISBN
978-1-4244-6595-8
Electronic_ISBN
978-1-4244-6596-5
Type
conf
DOI
10.1109/MVHI.2010.11
Filename
5532705
Link To Document