Title :
Mobile Internet-Access Behavior Analysis
Author :
Inoue, Akiya ; Nagahata, Ryouhei ; Ishii, Yuuta ; Dobashi, Masaya ; Kaku, Rei ; Iwashita, Motoi
Author_Institution :
Dept. of Manage. Inf. Sci., Chiba Inst. of Technol., Chiba, Japan
Abstract :
The rapid growth of the mobile Internet market has caused various changes in the mobile business. The purpose of this study is to construct mobile-user behavior models which are effective to plan business strategies in the mobile Internet market. We analyzed mobile Internet-access behavior based on the original survey data collected from mobile Internet users. This paper showed the results in the following points: mobile-Internet usages patterns, purchase behavior in the Mobile-Commerce market, etc. We clarified the basic characteristics of mobile Internet users.
Keywords :
Internet; marketing data processing; mobile computing; business strategies; mobile Internet access behavior analysis; mobile Internet market; mobile business; mobile commerce market; mobile user behavior models; Business; Electronic mail; Internet; Mobile communication; Smart phones; Web sites; Internet access behavior; mobile Internet; mobile commerce; wireless access;
Conference_Titel :
Software Engineering, Artificial Intelligence, Networking and Parallel & Distributed Computing (SNPD), 2012 13th ACIS International Conference on
Conference_Location :
Kyoto
Print_ISBN :
978-1-4673-2120-4
DOI :
10.1109/SNPD.2012.71
