Virtual Advertisement with Live Entertainment Program for Real-Time Video Application

In today’s era one of the most preferred ways for advertisement is the live telecast programs. The innovative idea is to use background for advertisement in dynamic way. It needs real time video processing, as it is required to mix the two signals, i.e. actual video programs and advertisement. For example, logos of the companies (Sponsor) can be shown on the ground, ball and on player’s T-Shirts without interfering the program, which makes great impact and remembrance on the mind of people through visualization of dynamically changing for advertisement. This paper presents the use of Modified Hough Transform to perform Ball Detection in football videos, in which the football is replaced with Sponsor’s Logo (Coca-Cola). To overcome some disadvantages of Hough Transform the proposed algorithm utilized only 8 edge points to detect the ball. For real time application, the algorithm is designed with simulink model. The design presented here is first verified in with MATLAB Version 7.3 and Simulink model Version 6.5. The corresponding results are verified. The algorithm works 80 % efficiently for videos.