Title :
The application of knowledge-based systems to brand evaluation
Author :
Moorhouse, J.M. ; McKee, G.T.
Author_Institution :
Dept. of Comput. Sci., Reading Univ., UK
Abstract :
BRAND EVALUATOR is a prototype expert system which has been designed to assist brand specialists in evaluating the worth of branded products. The paper describes the process of knowledge acquisition and elicitation and the design, development and validation of BRAND EVALUATOR. It examines the problems encountered, system limitations and achievements of the project. BRAND Evaluator is implemented as a forward-chaining rule-based system using a Prolog-based expert system toolkit, Poplog-Flex, which runs on a SUN workstation. The system gives score ranges for five key `Brand Strength´ factors included in the evaluation of brands, and finally an overall score range for the brand. BRAND EVALUATOR concentrates at present on one market sector only-the food and drinks market
Keywords :
expert systems; food processing industry; knowledge acquisition; BRAND EVALUATOR; Poplog-Flex; SUN workstation; branded product evaluation; food market; forward-chaining rule-based system; knowledge acquisition; knowledge elicitation; prototype expert system; system design; system validation; Application software; Computer science; Cost accounting; Expert systems; Knowledge acquisition; Knowledge based systems; Packaging; Pricing; Sun; Workstations;
Conference_Titel :
Artificial Intelligence Applications on Wall Street, 1991. Proceedings., First International Conference on
Conference_Location :
New York, NY
Print_ISBN :
0-8186-2240-7
DOI :
10.1109/AIAWS.1991.236594
