DocumentCode
3311806
Title
Notice of Retraction
Research on index system of dynamic customer segmentation ------based on the case study of China Telecom
Author
Tan Haining ; Xu Juanjuan ; Zhao Bian
Author_Institution
Economic & Manage. Sch., Wuhan Univ., Wuhan, China
fYear
2009
fDate
8-11 Aug. 2009
Firstpage
197
Lastpage
201
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Because of the influence of psychosocial and environmental factors, customer behavior is sometimes uncertain and inconsistent. However, most of the existing customer segmentation approaches are for certainty segmentation, which cannot objectively describe customer´s random and uncertain behavior. Therefore, this article proposes an index system of dynamic customer segmentation based on customer lifetime value, and reveals that more comprehensive comparison and analysis can be conducted on target customers along four dimensions, namely, service application strength, service core value, service substitutability, and service core value extension. Through China Telecom´s database mining, the specific evaluation indices for the telecom industry are introduced, achieving dynamic customer segmentation and increasing the objectivity of this index system in describing customer behavior.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Because of the influence of psychosocial and environmental factors, customer behavior is sometimes uncertain and inconsistent. However, most of the existing customer segmentation approaches are for certainty segmentation, which cannot objectively describe customer´s random and uncertain behavior. Therefore, this article proposes an index system of dynamic customer segmentation based on customer lifetime value, and reveals that more comprehensive comparison and analysis can be conducted on target customers along four dimensions, namely, service application strength, service core value, service substitutability, and service core value extension. Through China Telecom´s database mining, the specific evaluation indices for the telecom industry are introduced, achieving dynamic customer segmentation and increasing the objectivity of this index system in describing customer behavior.
Keywords
consumer behaviour; customer relationship management; telecommunication industry; China Telecom; customer behavior; dynamic customer segmentation; environmental factors; index system; psychosocial factors; telecom industry; Communication industry; Consumer behavior; Economic forecasting; Environmental factors; Frequency; Geography; Marketing and sales; Psychology; Telecommunications; Telephony; Customer Relationship Management; Customer Segmentation; Evaluation;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer Science and Information Technology, 2009. ICCSIT 2009. 2nd IEEE International Conference on
Conference_Location
Beijing
Print_ISBN
978-1-4244-4519-6
Type
conf
DOI
10.1109/ICCSIT.2009.5234562
Filename
5234562
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