Title :
Three-Part-Pricing Model for Digital Content when the Supply is Limited
Author :
Zhou, Chengxiong ; Zhao, Lanxiang ; Liu, Zhuojun
Author_Institution :
Inst. of Policy & Manage., Chinese Acad. of Sci., Beijing, China
Abstract :
In this paper, it will be discussed that the digital content manufactures put to use three-part-pricing model to distinguish the consumers when the supply is limited, which divides the consumers into the consumers with urgent needs and the consumers with general needs in order to get more consumers supply. For those consumers with urgent needs, it also can increase the effectiveness of their consumption.
Keywords :
consumer behaviour; content management; pricing; supply chains; consumers supply; digital content manufactures; general needs; three-part-pricing model; urgent needs; Computer aided instruction; Conference management; Costs; Electronic mail; Inventory management; Logistics; Marketing and sales; Supply chain management; Supply chains; Technology management; Digital content; Limited supply; Three-Part-Pricing;
Conference_Titel :
Computational Science and Optimization (CSO), 2010 Third International Joint Conference on
Conference_Location :
Huangshan, Anhui
Print_ISBN :
978-1-4244-6812-6
Electronic_ISBN :
978-1-4244-6813-3
DOI :
10.1109/CSO.2010.99
