DocumentCode :
3313547
Title :
Delivering 3D advertising to mobile phones
Author :
Chehimi, Fadi ; Coulton, Paul ; Edwards, Reuben
Author_Institution :
Lancaster Univ., UK
fYear :
2006
fDate :
7-11 Jan. 2006
Firstpage :
455
Lastpage :
456
Abstract :
Directing advertising to mobile phones currently is limited to commercial text messages, short-code text-back messages, two dimensional (2D) images, or wireless access protocol (WAP) clickable push links. All of these traditional methods do not facilitate advertising approach were consumers can interact with prospective purchases. In this paper we introduce a novel and highly interactive location- and permission-based advertising system that allows 3D product adverts to be displayed on users´ mobile phones. The paper provides a thorough discussion of the system covering its performance, implementation structure, platform-dependent optimizations and suggestions for future work. With mobile phones and 3D interactive tools, advertising becomes more engaging, rewarding and entertaining and provides marketing executives with new means of directing their campaigns to a more specific target audience.
Keywords :
advertising; electronic commerce; electronic messaging; interactive systems; mobile handsets; 3D advertising; interactive location-based advertising system; mobile phones; permission-based advertising system; Advertising; Bluetooth; Business; Computer architecture; Databases; File servers; Ground penetrating radar; Information retrieval; Mobile handsets; Packet radio networks;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Consumer Electronics, 2006. ICCE '06. 2006 Digest of Technical Papers. International Conference on
Print_ISBN :
0-7803-9459-3
Type :
conf
DOI :
10.1109/ICCE.2006.1598507
Filename :
1598507
Link To Document :
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