Architecture of Next Generation of E-Commerce with Fuzzy-GA-Based Negotiator Agents

Fox a multi-agent electronic negotiating environment to be successful, intelligent agents should be capable of adapting their negotiation strategies and tactics to achieve an agreement with optimized profit. This paper aims to present some findings from which negotiating intelligent agents in electronic commerce start negotiating using a simplified standard protocol in conjunction with a combined negotiation. Taking advantage of a new developed evolutionary algorithm, agents configure their negotiation strategies somehow they can get more profit. They can use fuzzy fairness function to have behavior with fairness or without fairness.