Construction of China´s Securities Brokerage Business Online Transactions Innovation System

The emergence and development of the Internet provides a new means of securities trading and stock subscription channels for investors, at the same time, it provides better facility for investors. Brokers can make use of Internet to analyze the customer´s investment preferences and trading habits, they could provide personalized service according to the customer´s situation. What´s more, they can also carry out marketing activities on the Internet and develop more customers. In the long run, the keys of securities companies develop an online securities business is to build Internet trading platform, do human resource training and development, establish online stock broker online trading system, all these aspects could build innovation system.