Social mobile Augmented Reality for retail

Consumers are increasingly relying on Web-based social content, such as product reviews, prior to making to a purchase. Recent surveys in the retail industry confirm that social content is indeed the #1 aid in a buying decision. Currently, accessing or adding to this valuable Web-based social content repository is mostly limited to computers far removed from the site of the shopping experience itself. We present a mobile augmented reality application, which extends such social content from the computer monitor into the physical world through mobile phones, providing consumers with in situ information on products right when and where they need to make buying decisions.