Consumers´ behavior on web based on data mining

With the advance of the process of information, the need that how the business Web site extracts the valuable information from the huge amounts of data highlights. By data mining technology we can automatically analyze data, make inductive reasoning, excavate characteristics and classification of Web users´ consumption behaviors, quantify Web consumption tendency and evaluation in order to effectively grasp the Web users´ consumption expectations and value orientation to provide users with better personalized services for the competitiveness of e-commerce businesses.