Title :
Third-generation mobile services in Taiwan: A conceptual framework and theoretical propositions
Author :
Wang, Yi-Sheng ; Chang, Yongfu ; Tsai, Cheng-Yueh
Author_Institution :
Dept. of Marketing & Logistics Manage., Far East Univ., Tainan, Taiwan
Abstract :
This study began with a micro view of the mobile services phenomenon, leading to a macro view of social context. To decompose the customer value in the mobile services, using a three-stage coding process through grounded hermeneutics. The contribution of this study is to reveal a theoretically-saturated of a conceptual framework, and to discover the six theoretical propositions.
Keywords :
3G mobile communication; consumer behaviour; mobile computing; telecommunication services; Taiwan; customer value decomposition; grounded hermeneutics; mobile service microview; social context macroview; third generation mobile service; three stage coding process; Context-aware services; Digital cameras; Innovation management; Logistics; Marketing management; Mobile computing; Mobile handsets; Telecommunications; Weather forecasting; Web and internet services; Mobile Services; Third-Generation;
Conference_Titel :
Computer Communication Control and Automation (3CA), 2010 International Symposium on
Conference_Location :
Tainan
Print_ISBN :
978-1-4244-5565-2
DOI :
10.1109/3CA.2010.5533649
