Title :
The application of data mining to customer credit analysis in medicament enterprise
Author :
Guo-hua Hu ; Yao-wu Wang
Author_Institution :
Sch. of Manage., Harbin Inst. of Technol., Harbin
Abstract :
Credit sale acts a very important role in the operation of one company. Nowadays, in order to reduce the credit risks, ensure the benefits of companies, and communicate effectively with the customers, analysis of customerspsila credit has become a very popular research question. In this paper, the author develops a credit evaluation model for medicament enterprise based on data mining methods clustering and neural network. By using this model, a company can predict that if the customer will default of contract.
Keywords :
data mining; financial data processing; neural nets; pattern clustering; clustering; credit evaluation model; credit risks; credit sale; customer credit analysis; data mining; medicament enterprise; neural network; Companies; Conference management; Contracts; Data mining; Engineering management; Marketing and sales; Neural networks; Predictive models; Risk management; Technology management; clustering; credit; data mining; medicament enterprise; neural network;
Conference_Titel :
Management Science and Engineering, 2008. ICMSE 2008. 15th Annual Conference Proceedings., International Conference on
Conference_Location :
Long Beach, CA
Print_ISBN :
978-1-4244-2387-3
Electronic_ISBN :
978-1-4244-2388-0
DOI :
10.1109/ICMSE.2008.4668897
