Title :
Optimizated K-means algorithm and application in CRM system
Author :
Qin, Xiaoping ; Zheng, Shijue ; He, Tingting ; Zou, Ming ; Huang, Ying
Author_Institution :
Dept. of Comput. Sci., Huazhong Nomal Univ., Wuhan, China
Abstract :
So far, the K-means algorithm is the most widely used method for discovering clusters in data, and it has been used extensively in the commercial field, such as customer analysis. However, the efficiency of the algorithm needs to be improved when faced with large amounts of data. The improved algorithm avoids unnecessary calculations by using the triangle inequality. We applies the improved algorithm for customer classification. Experiments show that the optimizated algorithm take lower time overhead than the standard K-means algorithm, and the superiority of proposed method is more remarkable as the number of clusters increases.
Keywords :
customer relationship management; data mining; pattern classification; pattern clustering; CRM system; customer analysis; customer classification algorithm; data clustering; data mining; optimizated K-means algorithm; Algorithm design and analysis; Automatic control; Automation; Clustering algorithms; Communication system control; Control systems; Data mining; Frequency; Information management; Optimization methods; K-Means algorithm; commercial; customer analysis; time overhead; triangle inequality;
Conference_Titel :
Computer Communication Control and Automation (3CA), 2010 International Symposium on
Conference_Location :
Tainan
Print_ISBN :
978-1-4244-5565-2
DOI :
10.1109/3CA.2010.5533740