• DocumentCode
    3325110
  • Title

    The relationships among service quality, customer satisfaction, and repurchase intention in SMS

  • Author

    Chiu, Yu-Wen ; Chao, Tsung-Mei ; Chou, Ya-Yen

  • Author_Institution
    Department of Management Information System, Far East University, Tainan, Taiwan
  • Volume
    2
  • fYear
    2010
  • fDate
    5-7 May 2010
  • Firstpage
    87
  • Lastpage
    90
  • Abstract
    This paper discusses the relationships among service quality, customer satisfaction and repurchases intention with the use of SMS. Data were collected using convenience sampling, a total of 329 useable responses were collected and retained for analysis. The findings confirm perceived service quality contribute to generating customer satisfaction and repurchase intention with SMS. The results also show that customer satisfaction enhances repurchase intention of customer.)
  • Keywords
    Customer satisfaction; SMS; repurchase intention; satisfaction;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Computer Communication Control and Automation (3CA), 2010 International Symposium on
  • Conference_Location
    Tainan
  • Print_ISBN
    978-1-4244-5565-2
  • Type

    conf

  • DOI
    10.1109/3CA.2010.5533781
  • Filename
    5533781
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3325110