A study about cybermediary types in the e-business environment

Author

Wang Fei

Author_Institution

Sch. of Inf., Guangdong Foreign Study Univ., Guangzhou, China

fYear

2013

fDate

23-24 Dec. 2013

Firstpage

627

Lastpage

630

Abstract

Supply chain management shows some new trends in the e-business environment. A new kind of intermediary - cybermediary, which only operates in the virtual environments, has emerged in many industries. According to what role played in a virtual supply chain, these cybermediaries could be classified by five types: informational, transactional, assurance, logistical and customization. Combining the roles with their positions in a supply chain (in terms of their attitude to customers and suppliers), a two-dimensional model is developed to present their types. Then, case studies of several online intermediaries are showed to illustrate the model.

Keywords

computer mediated communication; customer relationship management; electronic commerce; manufacturing data processing; supply chain management; assurance cybermediary; customization cybermediary; cybermediary types; e-business environment; intermediary; logistical cybermediary; supply chain management; transactional cybermediary; two-dimensional model; virtual environments; virtual supply chain; Companies; Law; Risk management; Software; Supply chains; cybermediary; e-commerce; supply-chain;

fLanguage

English

Publisher

ieee

Conference_Titel

Instrumentation and Measurement, Sensor Network and Automation (IMSNA), 2013 2nd International Symposium on

Conference_Location

Toronto, ON

Type

conf

DOI

10.1109/IMSNA.2013.6743355

Filename

6743355