Empirical study on the effects of entrepreneurial traits on entrepreneurial orientation

This paper constructs a theory model in order to study how entrepreneurial traits affect entrepreneurial orientation. And in this study the dimensions of entrepreneurial traits include need for achievement, risk propensity and locus of control; The dimensions of entrepreneurial orientation include innovativeness, risk taking and proactiveness. Then we empirically study how entrepreneurial traits affect entrepreneurial orientation by multiple regression analysis, and the results show entrepreneurial traits positively affect entrepreneurial orientation, except that two hypotheses: ldquoNeed for achievement positively affects proactiveness and Risk propensity positively affects proactivenessrdquo are not supported. In short, this paper not only enriches the entrepreneurial management theory but also gives some references for scholars to study entrepreneurship.