• DocumentCode
    3327285
  • Title

    An Online Community as a New Tribalism: The World of Warcraft

  • Author

    Brignall, Thomas W., III ; Van Valey, Thomas L.

  • Author_Institution
    Dept. of Sociology, Fisk Univ., Nashville, TN
  • fYear
    2007
  • fDate
    Jan. 2007
  • Abstract
    Massive, multiplayer online role-playing games foster rich social environments. Within the game, players can interact with other players, make friends, create and cultivate new online forms of community. Using participant observation and content analysis approaches, this study examines the World of Warcraft as an online community, and investigates the degree to which it exhibits characteristics of a new tribalism
  • Keywords
    Internet; computer games; computer mediated communication; groupware; World of Warcraft; content analysis; multiplayer online role-playing games; online community; social environments; tribalism; Art; Cities and towns; Ecosystems; Humans; Internet; Marketing and sales; Postal services; Power system modeling; Sociology; Testing;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    System Sciences, 2007. HICSS 2007. 40th Annual Hawaii International Conference on
  • Conference_Location
    Waikoloa, HI
  • ISSN
    1530-1605
  • Electronic_ISBN
    1530-1605
  • Type

    conf

  • DOI
    10.1109/HICSS.2007.71
  • Filename
    4076738