Title :
Study on Application of Customer Segmentation Based on Data Mining Technology
Author :
Gong, Huaping ; Xia, Qiong
Author_Institution :
Inf. Eng. Sch., Nanchang Univ., Nanchang, China
Abstract :
This paper expounds the fundamental theory of data mining and customer segmentation, and studies on the specific implementation of data mining processes and technology. We put forward the customer segmentation application model based on data mining technology, which is applied in the retailing industry to carry out a empirical study.
Keywords :
data mining; retailing; customer segmentation; data mining technology; retailing industry; Application software; Customer relationship management; Data mining; Data preprocessing; Data warehouses; Databases; Decision trees; Mining industry; Paper technology; Predictive models; customer relationship management; customer segmentation; data mining technology;
Conference_Titel :
Future Computer and Communication, 2009. FCC '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-0-7695-3676-7
DOI :
10.1109/FCC.2009.66
