DocumentCode
3327861
Title
Study on Application of Customer Segmentation Based on Data Mining Technology
Author
Gong, Huaping ; Xia, Qiong
Author_Institution
Inf. Eng. Sch., Nanchang Univ., Nanchang, China
fYear
2009
fDate
6-7 June 2009
Firstpage
167
Lastpage
170
Abstract
This paper expounds the fundamental theory of data mining and customer segmentation, and studies on the specific implementation of data mining processes and technology. We put forward the customer segmentation application model based on data mining technology, which is applied in the retailing industry to carry out a empirical study.
Keywords
data mining; retailing; customer segmentation; data mining technology; retailing industry; Application software; Customer relationship management; Data mining; Data preprocessing; Data warehouses; Databases; Decision trees; Mining industry; Paper technology; Predictive models; customer relationship management; customer segmentation; data mining technology;
fLanguage
English
Publisher
ieee
Conference_Titel
Future Computer and Communication, 2009. FCC '09. International Conference on
Conference_Location
Wuhan
Print_ISBN
978-0-7695-3676-7
Type
conf
DOI
10.1109/FCC.2009.66
Filename
5235679
Link To Document